
The Behavioral Design Expert certification is a comprehensive program designed to equip professionals with both the theory and tools to improve the way citizens navigate public policy programs and policies in a complex world. This certification consists of two specialized training courses, each focusing on key aspects of the program design process . These courses can be taken separately to address specific learning needs or combined for a deeper, holistic understanding.
In this online certification, gain a deeper understanding of behavioral science concepts and their applications. Learn to build and implement products or systems to effectively guide behavior in real-world applications.

Learning Objectives:
- Develop a deep understanding of the foundational concepts and theories that drive human behavior.
- Learn practical strategies to design products or systems that effectively guide behavior in real world contexts.
- Gain competitive edge by demonstrating expertise in behavioral design and its applications.
Tuition:
The tuition rate for this program is $3,000. By completing the Behavioral Design Certification as a bundled program, participants can save $1,000 on training costs compared to taking the courses separately.
Priority registration pricing is $2,700 and the priority registration deadline is April 18. Special alumni and partner pricing is available upon request. For more information, please email us at sanfordexeced@duke.edu.
Explore the Courses
Meet the Program Director
Joseph Sherlock is a Lecturer at the School for Government at King’s College London. His PhD is from the London School of Economics, focused on applying behavioural science to strengthen democracy. Driven by a passion for evidence-based and evidence-generating innovation, his work generally centers on leveraging behavioural science to advance democracy and sustainability, as well as the science of behavioural science.
Joseph also serves as a Behavioural Science Fellow in the United Nations Secretary-General’s Office. Previously, he was a Principal Behavioral Scientist at Duke University, where he led a team dedicated to fostering innovation in civic society through behavioral science. He also held the role of Principal Behavioural Researcher at HM Revenue & Customs, contributing to public sector innovation and policy development.